Digitization provides the answer to many challenges that the hotel industry has to overcome, Martin Stockburger is convinced of this. “The Corona pandemic has dealt a severe blow to the hotel boom of recent years. It is all the more difficult to operate cost-efficiently and remain competitive in the current market environment. The crisis is also exacerbating the already severe shortage of skilled workers that has plagued the industry for years. Dedicated young talent is hard to find. At the same time, climate change continues to advance, forcing the hotel industry to rethink as well.”

2017 marks the founding of Koncept Hotels. The idea? To create a concept that is 100 percent focused on the needs of the target group. Technology-savvy, mindful travelers will enjoy a contemporary and efficient hotel experience characterized by a sustainable approach to the environment and a modern service mindset that gives them the greatest possible freedom and flexibility. Granted: The concept of a 100 percent digital hotel without a classic reception desk was radical. And cleared up a widespread misconception, according to the hotel boss: “Service at the reception is not a contemporary guest need. Rather, it’s about a completely different business strategy. We live in a digital world and the hotels we create should match that.”

The idea has taken off, and in just a few years seven hotels under the Koncept Hotels brand have established themselves in Germany, Austria and Switzerland – with more to follow.