Digital Now

“Digital Now” – Promotion

Secure 70% funding and up to €50,000 grant for digital check-in/out solutions in your hotel business. 

Digital Now promotion
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euro2020 rz - Hotelbird GmbH

What is promoted?

The “Digital Now” funding program from the BMWI (German Federal Ministry for Energy and Economic Affairs) supports small and medium-sized hotels in the expansion of digital technologies and the associated processes and implementations. This includes investments in hardware and software that promote the digitalization of companies. With its digital, contactless check-in/out solutions, Hotelbird fulfills the requirements for the novel support program. We accompany you step by step on the way to optimize your processes digitally and future-oriented and to receive the necessary funding. 

Choose the level of digitization for your hotel

Digital solutions are the key to efficient hotel management. They have three special application possibilities that set them up for the future and allow you to save costs in the long term:

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We dock with our technology to the reception and create a flexible solution that can be used in case of staff shortages or for staff support. Hotelbird is a supplement to the existing check-in/out process.

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Partially automated

Hotelbird technology takes a permanent place at the reception desk and takes over tasks from night staff or front office employees. The familiar check-in/out process is thus partially outsourced.

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Fully automated

Our technology works in place of the reception desk and digitizes the entire check-in/out process. The reception works 24 hours without human contact and is completely independent and centralized. 

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hotel checkin check in - Hotelbird GmbH

Digital check-in

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Mobile key

hotel checkin payment - Hotelbird GmbH


hotel checkin check out - Hotelbird GmbH

Digital check-out

Who is sponsored?

Eligible for funding are small and medium-sized enterprises (SMEs) from all sectors with a permanent establishment or branch in Germany with a minimum of 3 and a maximum of 499 employees. The project must not have started at the time of funding approval. Project implementation may not exceed 12 months.

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How does the promotion work?

We help you step by step in applying for funding to realize your desired level of digitization with government assistance. In doing so, we work closely with the BMWI to achieve the maximum benefit for your hotel business. 

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1. Analysis of the degree of digitization

In a free personal meeting, we analyze your level of digitization and the opportunities for your hotel.

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2. creation of the digitization plan

Together with you, we create the digitization plan required for funding. In it, we describe all the necessary parameters that are required for maximum funding.

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3. application to the BMWI

The application is made via the application tool of the BMWI. The upload of all necessary information is mandatory for the approval and will be accompanied by us.

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4. distribution of the promotion

After a successful review of your application, the subsidies will be disbursed. You benefit at the right time and can operate your hotel in a sustainable manner.

maurice - Hotelbird GmbH

I help you with your individual “Digital Now” promotion

Together with you, we will examine the existing needs, possible potentials and the appropriate funding opportunities in a free consultation.

Maurice Sausse

PHONE   +49 (0) 89 215 380 134

FAQ on “Digital Now”:

How is it promoted?

The funding is a grant awarded that does not have to be repaid. The grant is paid out after successful verification of the use of the funds. The measures should be implemented in 12 months.

How much is the promotion?

The maximum funding amount is 50,000 euros per company, but can be increased to up to 100,000 euros if investments are made in value chains. The subsidy amount varies depending on the number of employees. Smaller companies receive a higher percentage subsidy.

What are increased funding rates for?

When companies cooperate with one another within a network and at the same time invest in digitization. Invest in IT security and data protection or are based in structurally weak regions.

Who will receive funding if more applications are received than budget is available?

Applications will be processed in the order in which they are submitted. The application tool will be available on the BMWi website from September 7. All information and questions should be clarified by then.

What must the digitization plan contain?

The digitization plan contains descriptions of the initial situation, the objectives including their impact on business models and processes, and a description showing that the investment is sustainable. 
A coherent overall presentation of the planned investment project is the basis for a positive funding decision.

How long does the grant program run?

The program runs until December 31, 2023.

For more questions & answers, visit the official BMWI page.